Circular&Co champion the cause of environmental consciousness & sustainable design.
Circular&Co, as a brand, has made commendable strides in reducing single-use plastic waste by creating innovative, environmentally friendly cups. They champion the cause of environmental consciousness & sustainable design.
The idea behind their product range is to use waste materials to make new products that are fully recyclable. Reusing the same materials over and over and closing the circle is what circularity is all about. It drastically reduces CO2 emissions, stops consumption of the planet's precious resources, and eliminates pollution; the three core challenges humanity faces.
The brand's most notable contribution is repurposing single-use paper cups and plastic bottles. By transforming these often-discarded items into durable and recyclable cups, Circular&Co disrupts the linear model of production and consumption.
Each cup becomes a symbol of resilience, challenging the notion that single-use items are destined for landfills.
The Birth of Circular&Co: From Garden Shed to Global Pioneer
Circular&Co was born in 2003, a brainchild of Dan Dicker, an ex-Dyson designer and product inventor. The brand's humble beginnings trace back to a garden shed—a space that incubated a vision to revolutionize how waste materials were utilized.
Dan, disheartened by the industry's reluctance to embrace waste as a resource, saw an opportunity to do things differently. Little did he know that Circular&Co would become a torchbearer for circular design, a concept now regarded as a solution to our planet's waste crisis.
Innovating Before "Circular" Was a Thing
In the early 2000s, "circular design" wasn't a buzzword. However, Dan was ahead of the curve, working towards the principles of circularity before they gained widespread recognition. His vision was clear—to extend the life of waste materials and repurpose them into products that could last as long as possible. The goal was to create a cycle where these products could be seamlessly recycled at the end of their lives, giving waste a second chance.
From the outset, Circular&Co committed itself to the 100-10-100 rule—a challenging yet transformative framework for circular design. Every product adheres to this rule, especially the iconic cups that define the brand. It means they must consist of 100% recycled content, be designed for a minimum of 10 years of use, and be 100% recyclable at the end of their lifespan. This commitment sets the brand on a path to true sustainability.
The Green Heart of Circular&Co Cups: Key Features that Define Sustainability
Circular&Co cups boast features that set them apart as environmentally friendly, contributing to the brand's overarching mission of circular living.
1. 360° Drinking with One-Hand, One-Click Opening
The cups are designed for practicality and convenience, allowing users to enjoy a 360° drinking experience with a simple one-hand, one-click opening mechanism. This feature enhances the user experience and aligns with the brand's focus on creating products that seamlessly integrate into daily life.
The most pivotal feature of Circular&Co cups is their 100% recyclable nature. Crafted from recycled materials such as single-use paper cups and plastic bottles, these cups complete the cycle of reuse and recycling.
They exemplify the brand's dedication to ensuring that their products, even at the end of their useful life, contribute to a sustainable future by avoiding landfills.
3. Leakproof and Designed for a 10-Year Lifespan
Functionality is at the core of Circular&Co's design philosophy. The cups are environmentally conscious and practical and feature a leakproof design that prevents unnecessary spills. They are designed to last a minimum of 10 years, challenging the disposable culture dominating modern consumerism.
Reducing Single-Use Plastic Waste
The cups, made from recycled materials, represent a tangible shift towards a circular economy, where waste is not merely discarded but repurposed for lasting impact.
The impact is not confined to the products themselves; it extends to how consumers perceive and interact with everyday items.
With every sip, consumers actively participate in reducing single-use plastic waste, contributing to a broader movement towards sustainable living.
Collaborating for a Circular Future: Circular&Co's Global Outreach
For any idea to bring forth a tangible change requires collaboration on a global scale. The brand actively collaborates with organizations worldwide, from multinational corporations to local cafes. This collaborative approach aims to embed circularity into diverse business models and practices.
Circular&Co also leverages its expertise to advise and support global corporations in integrating circular principles into their daily operations. The brand's influence extends beyond product creation; it actively engages with organizations to implement practical, impactful steps toward achieving their sustainable goals.
Recognizing the importance of grassroots efforts, Circular&Co extends its influence to local businesses, including cafes and small enterprises. The brand empowers these businesses to embrace circularity by sharing knowledge and providing practical solutions. From advising on sustainable practices to fostering innovation, Circular&Co plays a vital role in shaping the sustainability landscape.
Shrey Jasani, Head of Marketing & Technology at Jasani LLC, a leading corporate gifts supplier and branded merchandise provider in the Middle East, said, "As an eco-conscious company leading the road to sustainability in the corporate gifting industry in the Middle East, we want to collaborate with brands and bring forth the products that value that same sustainability ethos like us. The Circular&Co cups are one of a kind, and businesses and corporate houses need to know about the choices they have when it comes to corporate gifting. It should not be something that adds to waste and ends up in landfill."
Jasani LLC is an EcoVadis Bronze-certified business, a globally recognized sustainability rating for businesses of all sizes and industries. They also won the Gulf Sustainability Awards 2023 in the Best CSR Initiative category. If you want to procure Circular&Co cups for corporate gifting in the Middle East & Africa, Jasani LLC is your point of contact.
Sipping Into a Circular Future with Circular&Co
The brand's sustainable cups redefine the narrative around single-use items.
Circular&Co's journey from a garden shed to a global pioneer in circular design is a testament to the transformative power of sustainability.
With features that prioritize recyclability, durability, and practicality, Circular&Co cups are more than products—they are symbols of change.
As Circular&Co continues to advocate for circular design principles and collaborate with various partners, its impact reverberates globally.
They invite consumers and businesses alike to join the journey towards a circular future, where waste is not an endpoint but a new beginning—an opportunity to sip into a sustainable tomorrow.